This collection brings together the best hair ideas for the new year, including bold and simple looks, there is something for everyone. And to complete the image, take a look at our selection of New Year hairstyles 2024.

New Year Hairstyles 2024

The year 2024 brings with it confidence, power and strength. So, in order not to fall into the void, in 2024 you need to live according to a well-defined plan, starting with the little things.

According to our tradition, let’s start with the author’s selection of the best, beautiful, bold and simple hairstyles for the new year. Meet our rating!

How does the new year start? Happy holidays, of course! And every holiday begins with an image. First of all, New Year’s hairstyles are carefully considered.

Fashionable hairstyle 2024 for New Year’s Eve

The main trend of evening hairstyles is lightness and at the same time a little negligence, which allows you to bring to life the most interesting interpretations of styling. Beautifully curled curls and light waves, braided hair, various bouffants, shells, waves in retro style can be embodied in a variety of variations for the new 2024.

Do you want to look luxurious in any outfit? So get yourself some stylish Hollywood curls. This hairstyle is perfect for an evening dress with a deep neckline or bare shoulders, dresses with slits on the sides and mini.

Another interesting trend will be the retro style, which looks very unusual – voluminous buns, curls and butterflies will add a special charm to the created New Year’s look.

Braids and various hair textures are also very popular, they can be performed as the main element of the hairstyle or as an addition to the created style. You can make several voluminous braids, as well as high or low ponytails.

2024 New Year’s hairstyles for medium hair

In the New Year’s hairstyle 2024, the most important thing, oddly enough, is practicality. Festive styling for medium hair should be simple and straightforward. In addition, he must stay on his head at night.

If you are planning to celebrate the New Year in a club, give up the complicated and overly high style with a huge amount of hairpins and barrettes. Give preference to loose curls, laid with a curling iron or curlers.

Elegant braided hairstyles or complex buns will also be appropriate. Having learned a few rules for choosing a festive hairstyle for medium hair, you can choose the right bow and stylish hairstyle for yourself.

Smooth beam

Perfectly straight hair in a neat bun is an incredibly hot trend this winter that you can easily repeat at home. Comb your hair well, gather it into a bun, secure with elastic bands to match your hair color and invisibility, and don’t forget the final touch: use styling gel to smooth out loose strands – and voila! Hairstyle is ready

Light curls for the New Year

Hair, easily twisted into delicate curls, makes facial features more attractive. It is not difficult to achieve such an effect. Finally, you need to fix the strands with hairspray. Girls with naturally curly hair are incredibly lucky, because for a beautiful hairstyle you just need to use accessories.

These can be hair clips, hair ties or hairpins with decorations. Hairstyles with curls on one side are an alternative to loose hair. Thanks to this styling, the facial expression acquires features of playfulness. The hairstyle will look very interesting and original. This style looks especially good with a cocktail dress. So you will give the New Year’s image of elegance and femininity.

Braid headband

A playful braid on the head holds back the main strand of hair so that the curls do not interfere during the celebration of the New Year. The advantages of this hairstyle include ease of implementation. You just need to separate one strand at the temple, weave a braid out of it and throw it over the opposite temple. To fix your hair, you will need a hairpin and hairspray.

Wet hair effect

Recently, wet look styling has not lost its popularity. It is functional, does not require special skills and has various design options. Knowing their features, you can easily understand how to make yourself a New Year’s hairstyle by choosing the most suitable option.

At medium length, for a wet effect, it is better to choose wavy styling for a more natural hairstyle. You can create this hairstyle in minutes. However, this does not imply volume at the hair roots. The process is pretty simple.

At the preparatory stage, you need to thoroughly wash and dry your head. You should pay attention to the condition of the hair. If they look dull, apply a conditioner that will give a healthy shine from the center to the ends. It can be spray or oil.

All hair is combed back and a parting is created. If you have bangs, comb them back too.

The gel is applied to the top of the head with a brush or hands. The amount of gel should be sufficient to form a shiny sheen on the surface of the hair.

The gel application area should be made with a large single-row comb to create texture.

Using a hair dryer with a concentrator nozzle, dry the gel lightly at a low speed, directing it from the foundation to the ends.

The effect on the hairstyle should be visible only from the crown to the back of the head; on the rest of the length, the hair remains dry and mobile.

With side parting

Side parted hairstyle is a favorite of stylists because it allows you to interpret it in different variations. The side parting method is also called side parting, because it is not located strictly in the center, but to the left or right of it. The hair is unevenly distributed, most of the curls are on one side.

Women’s New Year’s hairstyles 2024 with a side parting can be done on loose or collected hair.

Asymmetrical parting works well with square, triangular, rectangular, and pear-shaped faces because it visually “rounds” sharp contours. Do not comb your hair to the side if you have a round face.

With accessories

Hair styling accessories are all kinds of hair ornaments that will help create a hairstyle, add elegance or coquetry to one or another New Year’s look, emphasize the beauty of your hair, or simply remove loose strands from your face. All accessories have their purpose:

Functional (those that will help create a hairstyle): hairpins, invisible hairpins, “bagels” for babette, a twist for shells, “bananas” for buns and braids, and many others.

Decorative accessories are also used for aesthetic purposes, they will help decorate the hairstyle.

Romantic New Year’s curls

Romantic style is sure to decorate you. There were no strict fashion rules about what should be – with braided braids or carefully styled curls – there was not and was not.

The first descriptions of hairstyles in the romantic style and the technique of their creation in women’s fashion appeared in the 18th century, and during the existence of the style it has not changed much. In addition, modern stylists often use ideas from the past and even historical style models.

So you just have to choose how to make a romantic hairstyle to your taste. The only rule is that you should get an exquisite, very feminine and delicate look.

Lion’s mane

• Still damp after washing, treat the hair with mousse to add volume.
• Divide into very small threads, wind onto spools, first twisting each thread slightly into a bundle.
• Dry your hair thoroughly with a hairdryer.
• Wait a couple of hours.
• We remove the coils, comb the “mane”.

If desired, this mischievous bow can be slightly ennobled by slightly twisting part of the hair into a large braid on one side, securing it at the back.

Low volume beam

Decorated with a hairpin with bright rhinestones and stones or a diadem, it will make you a real New Year’s queen.

• Apply styling product to your hair and make a side parting;
• Divide the curls on both sides into two zones. Secure the front strands with clips;
• Starting at the crown, comb through all of your hair. At the same time, sprinkle the root zone with varnish or a special styling spray;
• Comb all of your hair back, securing the top with a bobby pin. Then collect them in a queue, leaving free sections ahead;
• The tail is well combed and twisted into a voluminous bundle attached to the back of the head;
• Let down the front hair and comb it well too. Then separate them with a thin thread and fasten around the tourniquet using invisible, loose ends hide inside the tourniquet;
• Apply hairspray to your finished hair.

Retro style

To create an image, you will need gel, foam, hairpins – tongs, a hair straightener. Hairstyle can be done at home:

• Wash, dry your hair by pulling it out. Bend the bottom with an iron inward.
• Separate the top under the crown. Secure with a hair clip.
• Take the lower part, separate the temporal fir. Then return it, fix it. Perform the action on the other zone.
• Comb the upper hair on the part fixed in the center.
• Make a circle with the ends, wrap it inward at the neck.
• Stylists advise inexperienced masters to use rollers to create perfect curls.

Hairstyles 2024 for long hair

Braids

If you still associate such a hairstyle with a strict and boring school uniform, it’s time to change your mind: remember how often this year celebrities chose braids as the main highlight of their images. It is not necessary to do a standard hairstyle with two braids. For example, thin braids of a couple of strands will add detail to loose hair, and a tail that turns into a braid will coolly decorate a classic look. Don’t limit your imagination

Tail

A low ponytail is a versatile hairstyle. Simple and elegant, it is appropriate for weekdays and holidays and, of course, for a New Year’s party. In addition, according to the stylists of leading fashion houses, this is the most fashionable hairstyle of the current season.

There are many variations of a low tail – it can be smooth and slightly distracted, relaxed or tight, as simple or complex as possible. Such hairstyles for the New Year can be done on both medium and long hair.

If you want the tail to look interesting and unusual, add volume to the back of the head and make straight strands into beautiful curls. Even decorations will be the icing on the cake: ribbons and bows, hairpins and decorative “elastic bands”, with which you can drag a long tail, dividing it into several parts:

Bundle or knot

A low bun is an all-time classic and hairstyle. You can create a simple hairstyle by simply pulling your hair back, or play with the bun by parting and “framing” your face with thin strands. Such hairstyles for the New Year are suitable for both long and medium hair. They can be combined with almost any outfit, but they are especially effective if you plan to appear at a party in a dress with an open back or bare shoulders.

Don’t forget about accessories. Any, even the most modest and concise bun, will turn into a festive hairstyle if you add pearls, “jewelry” hairpins, a cute bow or velvet

Renaissance hairstyles

If complex and unusual hairstyles do not scare you, but make you experiment with hair, this trend should interest you! Open the chapter about the Renaissance in your history textbook – there you will not only be able to repeat the school curriculum, but at the same time you will find inspiration for creating fashionable Renaissance hairstyles

Natural curls

Owners of curly hair do not have to worry about styling – natural curls have already become a full-fledged trend. The main thing is not to forget about proper care. And if you have naturally straight hair and not enough curls – this winter, give preference to light careless waves with large light curls, and a fashionable hairstyle is guaranteed to you!

Hairstyles with curls

Naturalness is still in style, so for a New Year’s Eve party, you can create luxurious “Hollywood waves” (perfect for a black tie party), “cut” curls and a casual “beach” option for more informal events.

Curly hairstyles look best on straight cut hair. At the same time, one should not think that only owners of long and medium hair can afford such a style: how elegant and festive “wavy” hairstyles for short hair are often shown by both street style stars and fashion stars

Hair bow

Such an original hairstyle for the New Year for long hair will please not only the guests, but also the girl herself. And what is better than a good mood for the new year? There are several ways to make a bow. Here is one of them:

• Gather your hair into a ponytail at the back of your head. Secure with a rubber band.
• Make a small loop from the tail so that the ends of the hair are directed towards the face. Secure with a second elastic band.
• Divide the ring into two equal parts and separate them in different directions.
• Throw the end of the tail between the loops and secure with an invisible hairspray.

Asymmetric beam

On medium length hair, this asymmetrical style looks very beautiful. First, a side parting is performed from the crown. All hair is gathered together and twisted into a lush bun. To add seductiveness and coquetry, you can leave a small strand and twist it slightly with a curling iron or ironing. The final touch is fixing the paint.

Spit “Waterfall”

If you want to braid and leave beautiful curls free, then such a hairstyle for the New Year will be a real salvation. A casual braid wraps around the head, releasing curled or straightened strands. Cascading curls create a beautiful and romantic look. This hairstyle is suitable for any occasion and is sure to please guests.

Hairstyle in the style of the 60s

The bangs will perfectly fit into the image of a girl of the 60s. It is not difficult to make such a hairstyle for the New Year. For this you will need:

• Using a comb and hairspray, comb the hair at the top of your head vigorously.
• Pin the bangs to the side.
• Gather your hair into a ponytail at the back of your head.
• Bend the tail inward.
• Secure your hair with a ribbon along the bangs. However, you can do without it.

With a straight cut

A fashionable technique in trendy hairstyles this season is a parting, which can be a great solution for a New Year’s hairstyle for a corporate party. A strict straight parting perfectly emphasizes straight strands, making it easy to turn a stylish bow for a New Year’s corporate party into reality. The straight part also looks great in a romantic look with long hair and a chain on the hair, bringing sophistication to the New Year’s look.

Careless styling with lush bangs

Long bangs combined with deliberately careless styling will create an image of a self-confident woman. For best results, you don’t have to try – hair can be blow-dried in any direction, straightening doesn’t have to be perfect, and curls can be a little tangled. This is the idea of ​​​​a hairstyle – these factors will show others that the girl is serious and purposeful.

With rim

For lovers of loose, semi-drying hair, a headband is a great way to add a touch of excitement to your hairstyle. No special skills or imagination required – just apply to the hair. Hairstyles with a fringe look much more interesting and elegant.

Try decorating a bun, braid, malvinka or any other New Year’s hairstyle with a headband or ribbon.

Braided hair

An exquisite braid has always adorned a woman. Why should the new year be different? I mean, why shouldn’t the lady get her hair done for this holiday date?

• When performing such a hairstyle, you need to remember some conditions.
• The hairstyle should look as natural as possible, so the sharp style should be abandoned.
• The style itself should be slightly deliberately casual and cause some harm to the woman.
• Curls should not be too hard, but on the contrary, soft and lie down on the face as naturally as possible.
• If the hair is thick, then in this case, you can use not one, but several types of weaving at once.
• Weaving should not be too tight so as not to cause discomfort.

Large curls

This is an incredibly beautiful and simple hairstyle that should be worn with both straight and side parting.

Treat the strands with styling agent, give them volume at the roots with the help of wavy tongs.

Curl on a large curling iron or iron, fix with varnish.

Curls and French braid

French braids are woven, alternately gaining small strands on each side of the braid. Such a braid allows you to open your face on the right side, leaving a whole cascade of loose curls.

• Divide your hair into strands, curl coarsely or finely, as desired.
• On the left temple, separate the strands that will go into the braid.
• Start weaving a braid, leading it from the right temple parallel to the line of the eyebrows on the left.
• Slightly pull the strands out of the braid, inflate it.
• Secure with an elastic band.
• Any accessory will suit this hairstyle, from classic to ethnic style jewelry.

French braid with a bun

• Tilting your head forward, comb the entire mass of hair.
• Starting at the neck, start French braiding up to the crown of your head.
• Fasten the braid and the remaining strands into a ponytail.
• Form a bundle, if desired, use a foam roller.

“Dinosaur” from French braids

This is a variation of the Afro style, in which thin French braids run from the forehead to the top of the head.

• Part your hair into small vertical sections.
• Weave small braids from the forehead to the top of the head, collecting strands on each side.
• Secure the braids with silicone rubber.
• If desired, braid the remaining hair while continuing to braid.
• Relax and puff up each braid to add volume.

Lower beam

For the new year 2023-2024, wearing a floor-length dress, you can complete a fashionable hairstyle based on a bun. It’s easy to do this:

• To add volume to the hair at the crown, comb it.
• Smooth the top layer, gather it into a ponytail at the bottom level, fasten with an elastic band. Pull out a few separate strands from the side of the face.
• Lift up the bottom smooth part to cover the scallop of the roller.
• Divide the end of the tail, weave the base crosswise. It can be secured with a pin.
• Leave the strands on the face natural, curl with a curling iron.

Bouffant hairstyle

• Wash your hair, blow-dry, leaning forward. Dry vigorously at the roots to add shine.
• Processed with mousse, carefully combed out.
• Gradually, a detail is drawn from above, combed in the direction from the tips to their base.
• Moving on, carry out similar manipulations.
• After completion, the strands are twisted in the direction of growth.
• Use the first remaining strand as a top coat.
• The final result can be solved by special means.

Photos of beautiful hairstyles for the new year 2024

A beautiful hairstyle, an elegant outfit, a themed manicure and you are the New Year’s queen! Immerse yourself in a fairy tale and remember every moment of this festive dinner. After all, the New Year 2024 is a time of new discoveries and milestones! Happy New Year 2024 and may it bring you a lot of positive, joy and happiness! Shine, rejoice and be always on top!

Do-it-yourself collected hair for the New Year

Selected hairstyles perfectly emphasize the beauty of the curves of the neck and chiseled cheekbones. For example, you can make a “pierced pie” hairstyle.

To create this simple and elegant hairstyle that will highlight your outfit, you will need:

• Gather straight straight hair into a low ponytail.
• Twist the strands in the tail with a large curling iron.
• Pin strand by strand with hairpins, forming curls of different sizes.
• Pull some curl out of your face and curl it.
• Wrap it in a spiral and wrap it around the resulting “flower”.

If there is no time at all…

It also happens: there are only a few hours left before the New Year and the hairstyle is not ready. There just wasn’t enough time for her before the holidays. How to be in this case? It’s simple: do your hair fast. Is such a miracle possible? Quicker!

There are several options for such “express hairstyles”. Again, it is better to see once than to read. And so – see the photo below. They show how to get out of this situation, that is, how to make a hairstyle in just a matter of minutes.

Fashionable women’s haircuts 2024 will help to set new accents in creating your own unique image. This season, stylists offer a large selection of haircuts that are suitable for hair of different lengths. In addition, every woman can choose not only a stylish, but also a fashionable hairstyle that suits the type of her face. This will help reveal your image, and become even more stylish and original.

Women’s haircut trends 2024:

1. Naturalness. The haircut of the 2024 season should emphasize the natural beauty and structure of the hair.
2. Haircut texture. The texture effect is used in many haircuts for the 2024 season (layered haircuts, cascade, bixie, bob).
3. Bang. Sparse bangs are more relevant than solid bangs, this applies to straight bangs, fashionable curtain bangs, and elongated bangs.

Choosing the perfect haircut:

• A haircut should not only be fashionable, but also fit you. This is the only way to achieve the effect that the hair will look beautiful and well-groomed.
• It should be a haircut that you can maintain in your daily life without putting in a lot of effort to style it.
• Haircut should emphasize your personality, not contrast with it.
• Choose a haircut taking into account the structure of the hair (straight, wavy, thin, thick) and the shape of the face.

Face shape and haircut choice:

1. Oval face shape. Almost any haircut suits this face shape. You can model any hairstyle using various options.
2. Square. To smooth the corners, oblique and torn strands are recommended. Any shape with asymmetry, which stylists often use for short and medium lengths, will do.
3. Rectangular. The problem is the same as with the square shape. A cascading or layered haircut will smooth out all the sharp corners well. Straight bangs and any classic forms such as squares are not suitable.
4. Round. With this form, it is recommended to be more careful and choose less voluminous models and forms. To balance all the proportions of the face, stylists recommend adding volume to the lower part. An asymmetrical bang or parting will work well with this.
5. Rhomboid. Almost all haircuts are suitable for this face shape, except for very voluminous ones. Suitable for various variations with bangs.

All of the trendiest haircuts of the 2024 season can be tailored to suit your style preferences and hair type, which is essential for the perfect hairstyle that suits you.

Short haircut bixie: trends 2024

The most talked about trend of this season, which can be seen everywhere, both on the red carpet and in everyday life, is the bix haircut. Bixie is actually a mix of two cool looks like pixie and bob. It’s the perfect combination for those who can’t decide between these two iconic looks.

Bix haircut 2024 is a cross between a bob and a pixie, this haircut has a soft bob shape that is shorter in the back and longer in the front, with many pixie-like layers.

The key is to find a stylist who can create a bixy that is perfect for your facial features, hair type, and lifestyle.

Kare for medium hair without bangs: fashion trends 2024

The legendary women’s bob haircut has not lost its relevance for many years. Kare 2024 is lightness and negligence, so a bob for medium hair without bangs will be a mega trend this season. It can be classic in one length or multi-layered.

A bob for medium hair without bangs can be adapted to almost any face shape and hair texture. Medium length hair is the most popular and loved by women. There are few worries with them, they always look fresh, well-groomed and fashionable.

A mid-length bob can offer you the versatility that every woman dreams of, regardless of age.

Women’s haircut cascade for medium and long hair 2024

The most popular haircuts for medium length hair, because they always look feminine and gentle, while not requiring a lot of styling time. But, if you have gorgeous long hair, there will always be stylish haircuts that will further emphasize the beauty of your hair. And one of these haircuts is a cascade. This is not the same cascade as before, where the layers started at the crown, sharp transitions were visible, and the hair looked like sticking out feathers. Cascade 2024 is a fashionable haircut with subtle transitions that beautifully structure the hairstyle, give it natural volume and a slight casual look.

Haircut cascade for medium and long hair can emphasize any look. It suits both straight and wavy hair. All trendy types of bangs are combined with the cascade: a rare straight bang below the eyebrows, curtain bangs, long asymmetrical bangs, oblique bangs.

When choosing a suitable variant of the cascade, the masters recommend paying attention to the shape of the face oval.

Layered haircuts for medium and long hair: trends 2024

Layers are a great way to add volume and movement to medium to long hair. They can frame your face and draw attention to your best features.

A layered haircut is a haircut of two or more lengths, that is, the presence of at least two layers and shorter strands along the face. The result of the haircut depends entirely on the professionalism of the hairdresser, he selects the haircut technique, short or longer layers, soft or more defined details framing the face.

Additional layers can reduce weight if your hair is thicker, and add dimension and volume if your hair is thin. The trick is to have a hairdresser who understands how to layer correctly for your hair type. Layered haircut 2024 can significantly change the image and give the hair the desired volume.

The versatile 2024 layered haircut pairs well with a variety of bangs for a casual chic look that balances out your features.

Haircuts with bangs 2024

Consider the shape of your face when determining the length of your bangs, as longer bangs make you slimmer, while shorter bangs can draw attention to your face, especially the area where it falls off.

In 2024, the following types of bangs for short, medium and long hair are in trend:

• Long asymmetrical bangs
• Bang-curtain (curtain)
• Rare straight bangs below the eyebrows
• Long oblique bangs

Photos of current women’s haircuts 2024

A new haircut is an easy way to spruce up your look in 2024 if you’re ready for a new hairstyle.

We have prepared a photo of the new top women’s haircuts of the 2024 season for short, medium and long hair.

Get inspired by our photo selection of fashionable women’s haircuts for the 2024 season and create your own unique look!

Star make-up artist has compiled a great guide to the main beauty trends 2023. Stylists and make-up artists have been working in the rhythm of next year for a long time, so the article contains the top accents and tricks that are definitely worth a try.

9 Main Beauty Trends 2023

Natural “delicious” lips

And this is not about the puffiness pumped by fillers, but about the natural beauty of the lips, which can and should be supplemented with juicy shades that have been captivating us since the fall of 2022. Lip augmentation is becoming an anti-trend, but expressive make-up is welcomed in everyday life and at important events.

As always, the undisputed leaders are lipsticks, glosses and inks in Nude shades. However, there is room for your experiments to the mood and look of the day: all shades of sweet berries, plum shades, as well as all colors of red lipsticks will be at the top of popularity. And it’s not always about the red carpet: don’t be afraid to stand out every day, be different, but remain yourself!

Makeup without eyebrows

A new trend is literally breaking in to replace sable eyebrows: their complete absence. Of course, they do not need to be shaved, but if you want to look stylish and trendy, you should think about lightening, bleaching or try to mask the eyebrows with concealer – then they will look like a glossy cover.

“Makeup without makeup”

The outgoing 2022 gave us a light and gentle, elegant make-up without make-up, which is so loved by all fashionistas. It will be in trend all of 2023, so all the dull shades, weightless textures, tonal products that do not weigh down the skin, highlighters and fine glitter should be in every girl’s makeup bag!

Frosty cheeks

Choose beautiful natural shades for your skin tone: for light – a soft blush, for dark – deeper and richer options. Apply with your fingers and a fluffy brush, and most importantly – keep the effect of weightlessness and carelessness that harmonizes with your image.

Expressive cheekbones

Expressive cheekbones give your face and makeup an extraordinarily luxurious look, concise and stylish. In fact, only thanks to the cheekbones you can create the perfect and top image. Not only the sculptor will help you with this, but also the blush – apply them on the cheekbones, cheekbones and eyelids and be irresistibly beautiful!

Arrows

Continuation of the trend, which is popular at all times – only the shape and color change, but the essence remains the same. In 2023, I advise you to experiment: arrows with contrasting shades of eyeliner, double arrows, colored. Next year, it is worth noting that the rule “the more, the better” – this is definitely about the arrows. So make wide, draw the outer and inner arrows, and you certainly will not lose with trendy makeup.

Grunge black eyeliner

Take the black pencils from the far shelf and again, as in the 90’s or at the Sandy Liang show, start completely circling the eyes with a thick line. But remember that such a makeup technique can make already small eyes even smaller. To prevent this from happening, arm yourself with a white kayal and walk it on the mucous membrane of the upper and lower eyelids.

Shine on the eyelids

The case when for inspiration you can remember the makeup that you did as a child with the Ruby Rose palette. Boldly apply pearlescent shades on the entire eyelid, and individual sequins and glitter – in the center. This makeup will look very unusual if you do not mascara.

Retro shooters

Fashion is a well-forgotten old. Big eyelashes, white and dark arrows are back in fashion! Don’t forget about the past.

2023 Beauty Trends That Are Already Visible Today

The beauty trends of 2023 are not much different from what was popular in 2022, but some changes will still overtake us. Ahead, you will find 7 trends that will define the next 12 months.

1) Personalized skin care

In 2023, skin care products will become the bestseller in the beauty segment.

During quarantine, we have become more selective in choosing skin care products and taking into account the individual characteristics and needs of our skin, and not relying only on the advice of experts and beauty bloggers. With this knowledge, we are moving into 2023.

2) Openness of processes

Consumers are demanding clarity about the values of beauty brands and transparency in their manufacturing processes, so in 2023, many brands will become even more open to their customers.

This is especially true for cosmetic brands that produce “clean” products from natural ingredients.

3) Prosperity of cosmetics for men

Beauty and grooming products for men will become even more popular. This is due to the fact that in modern society there is a gradual evolution of social norms, and therefore cosmetics for men no longer seem shameful and unacceptable. In many ways, this was influenced by social networks, which are gradually erasing gender boundaries.

4) Caring for the oral cavity

The rise of difluences (influential dentists) on social media has sparked an increased interest in oral care. Now it is important to take care not only that there are no caries on the teeth, but also to pay attention to their whiteness, smells and the overall beauty of the whole mouth.

5) Development of beauty technologies

In 2023, the technological evolution will reach new heights in the cosmetics segment. We already have all sorts of gadgets and applications that allow us to control certain processes: the number of calories consumed, the steps taken, the menstrual cycle, and so on.

Next year, we expect the emergence of new products that simplify personal care and largely replace professional trips to the beautician.

6) Return to the “zero”

In 2023, the entire beauty industry will draw inspiration from the early 2000s. You can already see it in the glitter makeup that so many stars have loved, and in the countless braids we’ve been wearing relentlessly all last summer.

7) The influence of social networks

The viral TikTok trends that are jumping off the platform into real life will no doubt continue to dominate and fascinate in the coming year. The influence of social media on today’s beauty industry is undeniable, and it will only grow.

Makeup Trends 2023

One thing was clear in 2022: we were ready to put on makeup and shine again. And makeup trends 2023 will continue this trend. In addition to calm and minimalist tones, sparkles and bright colors are waiting for us. Read on to find out what makeup we predict will be trending in 2023.

Glitter, glitter everywhere

Glitter is always in style, but in 2023 it is taking on new forms, such as Gigi Hadid’s “pink haze”.

Structured lips

For several years, the use of a visible lip liner was unacceptable and anti-trend. Now, contouring is back, with celebrities including Jennifer Lopez, Megan T. Stallion, and Addison Ray embracing the ’90s trend and adding volume to their lips along the way.

Double arrow

A steady hand (or the right stencil) can come in handy for the double, winged eye darts that are going to be very popular in 2023.

Noticeable blush

We all believe in natural blush, but 2023 makeup trends are taking their toll, and now TikTok and other social media stars are putting purple tones on their cheeks.