The Most Important Beauty Trends For 2023
Beautiful, healthy and flawless skin – that is probably THE dream of every woman. The cosmetics industry is constantly evolving and almost every day new products come onto the market that put the previous ones in the shade and are supposed to solve all sorts of skin problems. But with the huge selection you can quickly lose track of things. Is there a new breakthrough insight? What really helps and what’s new? We don’t know about you, but we are ready now for whatever next year and spring will bring – including skin care. We have made ourselves smart for you and in the following we reveal the most important beauty trends for 2023, which you should definitely know.
If the COVID-19 pandemic has taught us something in terms of skin care over the past 2 years, then it definitely: less is more! We have convinced ourselves that we can survive without our eyeliners and lipsticks and that just a few products are completely sufficient to keep the skin glowing and healthy. It is therefore not surprising to us that the beauty trends for 2023 will continue to be based on naturalness. Proverb: Skinimalism. The term is made up of the words “skin” and “minimalism”, which basically explains everything. The Beauty Trend 2023 is primarily about doing without unnecessary products and celebrating our natural beauty.
The days when our face disappeared under several layers of foundations, highlighter and co. Are officially over! However, as a beauty trend, Skinimalism is not just about our make-up routine, but also about skin care itself. Rather rely on quality than quantity and use as few products as possible. Okay, the idea sounds pretty good, but it also makes a lot of us feel a little uncomfortable. What can we do without and which products are essential? As a rule, a cleanser, a day cream and a serum are ideal for making our skin look more radiant. It is important, however, that you only use products and ingredients that are coordinated with one another and that suit your skin needs. Skinimalism as a beauty trend should teach us
The beauty trends for 2023 are all about the environment and the topic of sustainability will be even more important in the coming months than it already is. The demand for refillable skin care products or those that cause as little packaging waste as possible will continue to rise. So it’s no surprise that clean beauty has emerged as THE beauty trend for 2021. Translated from English, clean beauty means something like “clean cosmetics”. And no, that doesn’t mean creams and lotions that really clean our skin. More and more manufacturers and brands want to do without plastic and instead rely on sustainable recycling and more environmentally friendly alternatives. In order not to use packaging at all, more and more shampoos and hair care products are being brought into a solid form.
But not only the packaging plays an important role in Clean Beauty – the ingredients used are more important than ever before. Sensitive and dry skin are now a more important issue than anti-aging, for example. Manufacturers try to avoid potentially critical ingredients that have a negative impact on the environment and could even have consequences for our health. Products that are manufactured without animal testing are also considered clean beauty. Unfortunately, there is no general rule and the ingredients that are omitted can vary greatly from brand to brand. The focus is usually on the following: parabens, silicones, synthetic fragrances as well as sulfates and chemical UV filters. Therefore, you should be aware that clean beauty does not necessarily mean that only natural ingredients are used. This is also the most important difference between clean beauty and natural cosmetics.
Retinol and hyaluron were yesterday. Niacinamide is THE active ingredient that has become an indispensable part of the beauty trends for 2023. It is enough to take a look at the magazines and cosmetics shelves. From various creams to facial serum to high-dose concentrates – the selection is huge now. Niacinamide is a vitamin B3 derivative and can have a positive effect on the complexion if used regularly. The antioxidant properties protect the skin from free radicals and prevent premature skin aging. In addition, niacinamide can stimulate the body’s own collagen production and the result is a firm skin that gains in elasticity. In addition, the miracle active ingredient is extremely skin-friendly and can be used by all skin types and for almost every skin problem. No matter,want to weaken dark circles under the eyes or hyperpigmentation – you are always spot on with niacinamide!
Electrolytes? Isn’t that something only for athletes? Well not anymore. Since the cosmetics industry has also recognized its added value for our skin, electrolytes are undoubtedly one of the most important beauty trends for 2023. Electrolytes are certain minerals, such as magnesium, calcium, potassium and sodium. Above all, these support the moisture balance of the skin and can thus treat and prevent dry areas.
Whether in creams, serums or sprays – electrolytes are now in a wide variety of products and have become an indispensable part of our skin care routine. Depending on the mineral, electrolytes have different effects on the skin. For example, magnesium can help treat acne and blemishes and stimulate the regeneration of the skin barrier. Potassium, on the other hand, supplies the skin with plenty of moisture and influences the formation of new skin cells.
Eyebrows play a very important role in the expression and impact of a face and many of us spend an incredible amount of time getting them into the shape we want. But that’s over now! Brow lifting is becoming more and more popular and for us is one of the most exciting beauty trends for 2023. The hairs are brought into the desired shape using chemical lotions and then fixed with a water-soluble adhesive. So a kind of permanent wave for the eyebrows.
In contrast to microbalding, brow lifting is completely painless and super easy. The method makes styling much easier and creates a more natural effect that lasts between 6 and 8 weeks. And here comes the good news – you can do brow lifting yourself if you want. All you need is a suitable set that comes with detailed instructions.